Marketing Channels and Retailing

Gucci has control over its distribution channels cutting out middle men like suppliers and retailers.Gucci has Directly Operated stores as part of their defensive strategy and Gucci is a diverse brand. In retailing Gucci is at its best with a great display of their merchandise before a person even enters the store. When walking into Gucci a person is acknowledged right away with a greeting. Gucci's interior of the store is well decorated to catch a person attention and to make their merchandise stand out. The products in Gucci are well organized and taken care of. The employees in Gucci are very attentive to your needs and are determined to give costumers the best shopping experience. The Gucci employee's wear suits and ties to give off a luxury and professional impression. The environment in Gucci is peaceful and tranquil. Costumers are not rushed or lied into a purchase.  The Gucci store located in Macy's is new and its a good location because of  the tourists that shop in and out of Macy's. Expanding into 34 street was a good idea, now shoppers wont have to go as far as 5 avenue to purchase Gucci products. The only downside of Gucci expanding into Macy,s is that now they are next to their competitors like Louis Vuitton.

Consumer Decision Making

Gucci attracts its consumers through advertising, social networks and by giving back to the community. Gucci is very careful with how they promote and display their products. As the seasons change so does the clothes, shoes and accessories in Gucci's inventory. By changing the products in their invertory according to the seasons, Gucci is able to make their products more of a want than a need. Gucci portrays an image of wealth and class to the consumers. When consumers walk in to Gucci and look at a product they already know the quality is good. Celebreties is another method that Gucci uses to attract the costumers. Gucci also appears in movies, such as a Night At The Roxbury. Gucci repairs damaged items to make sure their costumers are satisfied

Developing a Global Vision

Gucci is one of the world's leading luxury fashion brand and is known for quality and Italian craftsmanship. Gucci designs, manufactures and distributes many products such as leather goods. The leather goods would be handbags, luggagebags, shoes, ready to wear, watches, eyewear and fine jewelry. Gucci has over 425 shops all around the world and has their product being sold from many franchises and department stores. Gucci is succesful because of the quality and because of the locations their product is being sold from. Gucci interest in the enviroment is another reason for its success. By giving back to the community Gucci attracts the medias aattention and the peoples attention. Gucci also understands the peoples demands for their product.

The Marketing Enviroment

Gucci has stores and does bussines in Florence, Rome, Paris, New York, London, Palm Beach, Tokyo and Hong Kong. Gucci has expanded their marketing enviroment since starting in Rome in 1921. Gucci has made their brand known through strong advertising. Guccis retail enviroment involves constant chage in window displays, sales person dressed in all black, relaxed enviroment and eye catching decor. Gucci operates in hign end streets where consumers will be able to afford their product. Gucci products are also available online for the consumers to purchase. Guccis biggest store is its flagship store located in New York 725 Fifth Avenue selling items for both men and women. Guccis biggest store for men only is going to be opened in Milan Italy. Gucci has the most succes in China
because of the big population.

Ethics and Social Responsibily

Gucci ensures that their employes are healthy and safe in the work place. Gucci encourages their employes to work together and treat each other fairly. The costumers or consumers that come in and out of Gucci are provided with the best costumer service. Gucci uses their resources responsibly to gain the confidence of their shareholders and support. The company is also accurate and prompt with their financial statements. Gucci is loyal and seeks to maintain a long term relationship with their partners. Gucci helps the enviroment by donating to China and Africa for schools, education and medical assistance. Gucci supports and understands the reasons for competition as long as the competiters are fair. Gucci is also involved with the PPR Corporate Foundation for womens Dignity and Rights.