Tuesday, October 15, 2013

The Marketing Enviroment

Gucci has stores and does bussines in Florence, Rome, Paris, New York, London, Palm Beach, Tokyo and Hong Kong. Gucci has expanded their marketing enviroment since starting in Rome in 1921. Gucci has made their brand known through strong advertising. Guccis retail enviroment involves constant chage in window displays, sales person dressed in all black, relaxed enviroment and eye catching decor. Gucci operates in hign end streets where consumers will be able to afford their product. Gucci products are also available online for the consumers to purchase. Guccis biggest store is its flagship store located in New York 725 Fifth Avenue selling items for both men and women. Guccis biggest store for men only is going to be opened in Milan Italy. Gucci has the most succes in China
because of the big population.

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