Gucci attracts its consumers through advertising, social networks and by giving back to the community. Gucci is very careful with how they promote and display their products. As the seasons change so does the clothes, shoes and accessories in Gucci's inventory. By changing the products in their invertory according to the seasons, Gucci is able to make their products more of a want than a need. Gucci portrays an image of wealth and class to the consumers. When consumers walk in to Gucci and look at a product they already know the quality is good. Celebreties is another method that Gucci uses to attract the costumers. Gucci also appears in movies, such as a Night At The Roxbury. Gucci repairs damaged items to make sure their costumers are satisfied
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