Personal Selling and Sales Management

Gucci can be described as relationship selling because when a product is purchased the sales person usually introduces themselves and has you fill out a card with your name and information just incase your product gets stolen when leaving the store. The sales person also recommends you items and gives their honest opinion on an item. The sales person tries to build a relationship so that the customer will come back and purchase more items. Costumers are aslo able to try on the products before they purchase them. Gucci has a sales management team that takes care of maximizing sales revenue, global efficacy, innovation solutions, store planning, forecasting, analysis, monotoring, inventory activities, employees management, store visits and openings.

Advertising, Public Relations and Sales Promotion

Gucci advertises their products by having models wear their merchandise. For example Gucci will have a guy well groomed and fit to wear their shades or their ready to wear items. Gucci makes people believe that their product will change the costumers apperance and give them a look of wealth and elegance. Gucci Public Relations coordinator is Alex Paige and his job is too handle Gucci sample send outs. Alex also assits show seasons, manages budgets and manages the industry news. Gucci uses product advertising to advertise its fragrance items. Gucci has sales promotions on items that havent been selling too good and Gucci wants to attract costumers from their competitor's.