Advertising, Public Relations and Sales Promotion

Gucci advertises their products by having models wear their merchandise. For example Gucci will have a guy well groomed and fit to wear their shades or their ready to wear items. Gucci makes people believe that their product will change the costumers apperance and give them a look of wealth and elegance. Gucci Public Relations coordinator is Alex Paige and his job is too handle Gucci sample send outs. Alex also assits show seasons, manages budgets and manages the industry news. Gucci uses product advertising to advertise its fragrance items. Gucci has sales promotions on items that havent been selling too good and Gucci wants to attract costumers from their competitor's.