Business Marketing

Gucci's main business right now is in China. Gucci's sales in China has gone down because people in China buy more of what they like and less for social reasons. The people from China want more insurance for their purchases and they dont really buy gifts. Gucci decided that instead of opening more stores in China, they will renovate the ones that already exist and they will better their advertising. Gucci is increasing their image in China by helping China with programs like health, education, and talent development. Gucci wants to expand in as much places possible while maintaining their image for good quality. Gucci went from being a small leather goods store into a worldwide known brand. Gucci has many stores in many cities and involved with many groups.