Segmenting and Targeting Markets

Gucci is more of a demographic segmentation. Gucci targets groups by age, gender, income, ethnic background, and family life cycle. To buy a gucci product a person has to be willing to spend alot of money. Gucci does not target groups by ethnic background anymore, but more by family life cycle. Gucci targets kids now and the only person that would make such a purchase is a person with a family. Gucci's targeting market is affluent, middle to upper class, fashionable, thirty and above individuals that invest alot of money into fashion.