Business Marketing

Gucci's main business right now is in China. Gucci's sales in China has gone down because people in China buy more of what they like and less for social reasons. The people from China want more insurance for their purchases and they dont really buy gifts. Gucci decided that instead of opening more stores in China, they will renovate the ones that already exist and they will better their advertising. Gucci is increasing their image in China by helping China with programs like health, education, and talent development. Gucci wants to expand in as much places possible while maintaining their image for good quality. Gucci went from being a small leather goods store into a worldwide known brand. Gucci has many stores in many cities and involved with many groups.

Segmenting and Targeting Markets

Gucci is more of a demographic segmentation. Gucci targets groups by age, gender, income, ethnic background, and family life cycle. To buy a gucci product a person has to be willing to spend alot of money. Gucci does not target groups by ethnic background anymore, but more by family life cycle. Gucci targets kids now and the only person that would make such a purchase is a person with a family. Gucci's targeting market is affluent, middle to upper class, fashionable, thirty and above individuals that invest alot of money into fashion.

Developing and Managing Products

Gucci faces many challenges when developing a product like time. Gucci wants to be ready with their product just in time to display them at their fashion show. Gucci also has a challenge coming up with the cost of their product. Patrizio Di Marco is the current CEO of Gucci. Gucci's most used pattern is the green, red and black pattern. Also the the red and navy blue pattern.

Social Media and Marketing

Gucci is involved in many social media pages like Facebook, Twitter and Youtube. Gucc has about 3.7 million friends on Facebook and 34,000 followers on twitter. Gucci has about 300,000 views on their Youtube videos. Gucci has remodelled its web page for ipads and has apps that describe their fragance scent. Gucci is very involved with the the social media in hopes of attracting costumers that dont live near any Gucci stores.

Product Concepts

Gucci has many diffrent products available like shoes, perfume, belts, jewelry, small accessories, luggage bags, travel bags, hats, gloves, sunglasses, clothes, watches, purses etc. Gucci sells products for pets like a dog collar and dog tags. Gucci also sells clothes for kids and cases for a phone or a touch pad. Gucci offers warranty and free repair for items that are damaged. Gucci's main priority is the quality of their items, so its very rare to purchase a damaged item. All Gucci items are not hand made any more but their are some hand made items every now and then. The great thing about Gucci its that the company can make just about everything. A person can call Gucci and have an item custom made just for them but for a price. When the brand name Gucci is on a product you can rest assured that the product was well constructed and thought of.

Personal Selling and Sales Management

Gucci can be described as relationship selling because when a product is purchased the sales person usually introduces themselves and has you fill out a card with your name and information just incase your product gets stolen when leaving the store. The sales person also recommends you items and gives their honest opinion on an item. The sales person tries to build a relationship so that the customer will come back and purchase more items. Costumers are aslo able to try on the products before they purchase them. Gucci has a sales management team that takes care of maximizing sales revenue, global efficacy, innovation solutions, store planning, forecasting, analysis, monotoring, inventory activities, employees management, store visits and openings.

Advertising, Public Relations and Sales Promotion

Gucci advertises their products by having models wear their merchandise. For example Gucci will have a guy well groomed and fit to wear their shades or their ready to wear items. Gucci makes people believe that their product will change the costumers apperance and give them a look of wealth and elegance. Gucci Public Relations coordinator is Alex Paige and his job is too handle Gucci sample send outs. Alex also assits show seasons, manages budgets and manages the industry news. Gucci uses product advertising to advertise its fragrance items. Gucci has sales promotions on items that havent been selling too good and Gucci wants to attract costumers from their competitor's.